{"id":86809,"date":"2026-05-15T08:20:00","date_gmt":"2026-05-15T07:20:00","guid":{"rendered":"https:\/\/www.sense.org.uk\/?p=86809"},"modified":"2026-05-15T17:24:31","modified_gmt":"2026-05-15T16:24:31","slug":"five-ways-to-make-your-social-media-more-accessible","status":"publish","type":"post","link":"https:\/\/www.sense.org.uk\/blog\/five-ways-to-make-your-social-media-more-accessible\/","title":{"rendered":"Five ways to make your social media more accessible"},"content":{"rendered":"\n<p>Small changes can make a big difference to how disabled people experience your social media content. Whether someone uses a screen reader, captions or other assistive technology, accessible posts help more people connect with what you share.<\/p>\n\n\n\n<p>In this quick five-step guide, we\u2019ll show you how disabled people interact with social media in 2026, and the practical things you can do to make your content more inclusive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do disabled people access social media?<\/h2>\n\n\n\n<p>Many disabled people use assistive technology to access social media. Some of the most common tools include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Screen readers<\/h3>\n\n\n\n<p>Screen readers read digital content aloud. They can describe text, headings, emojis, buttons and images with alt text.<\/p>\n\n\n\n<p>People might use built-in tools like VoiceOver on Apple devices, TalkBack on Android, or desktop software such as JAWS and NVDA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Magnification and display settings<\/strong><\/h3>\n\n\n\n<p>Some partially sighted people use screen magnifiers, zoom functions or customised display settings to make text and images easier to see. High contrast settings and larger fonts can also help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Refreshable braille displays<\/h3>\n\n\n\n<p>These devices convert digital text into braille using small moving pins. They\u2019re an important communication tool for many deafblind people and other braille users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Captions and transcripts<\/h3>\n\n\n\n<p>Captions support deaf people, hard of hearing people, and many people with sensory processing differences or learning disabilities. Transcripts can also make audio and video content easier to follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Five simple steps for accessible social media<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Add alt text to images<\/h3>\n\n\n\n<p>Alt text is a short description of an image that can be read by screen readers and braille displays. It helps people understand what\u2019s happening in the image, even if they can\u2019t see it.<\/p>\n\n\n\n<p>Most social media platforms now include a dedicated alt text option when uploading images. Use it whenever you post visual content.<\/p>\n\n\n\n<p>Good alt text is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear and concise.<\/li>\n\n\n\n<li>Relevant to the post.<\/li>\n\n\n\n<li>Descriptive enough to explain the image\u2019s purpose.<\/li>\n<\/ul>\n\n\n\n<p>For example:<\/p>\n\n\n\n<p>\u201cTwo children painting together at an art session, smiling and covered in bright paint.\u201d<\/p>\n\n\n\n<p>Avoid:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starting with \u201cimage of\u201d or \u201cphoto of\u201d.<\/li>\n\n\n\n<li>Adding unnecessary hashtags or links.<\/li>\n\n\n\n<li>Using alt text for jokes or hidden messages.<\/li>\n<\/ul>\n\n\n\n<p>If text appears inside an image, include that text in the alt description too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Always use captions on videos<\/h3>\n\n\n\n<p>Captions are essential for many disabled people. They also help people watching videos without sound, which is common across platforms like TikTok, Instagram and LinkedIn.<\/p>\n\n\n\n<p>Auto-generated captions have improved, but they still make mistakes. Always check and edit them before posting.<\/p>\n\n\n\n<p>Make sure captions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Match the spoken content accurately.<\/li>\n\n\n\n<li>Include important sounds where relevant.<\/li>\n\n\n\n<li>Stay on screen long enough to read.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re posting longer video content, consider adding a full transcript too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Describe important visual information<\/strong><\/h3>\n\n\n\n<p>If key information is only shown visually, some people may miss it. Think about what someone would lose if they were listening without seeing the screen.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A presenter pointing silently at a chart.<\/li>\n\n\n\n<li>Text appearing on screen without being read aloud.<\/li>\n\n\n\n<li>Important actions happening without explanation.<\/li>\n<\/ul>\n\n\n\n<p>You can make this more accessible by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Narrating visual details naturally in the video.<\/li>\n\n\n\n<li>Adding audio description.<\/li>\n\n\n\n<li>Including a transcript with visual context.<\/li>\n<\/ul>\n\n\n\n<p>This doesn\u2019t need to be complicated. Often, a few extra words can make a big difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Make hashtags easier to read<\/h3>\n\n\n\n<p>Use CamelCase for hashtags by capitalising the first letter of each word.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<p>#AccessibleSocialMedia<\/p>\n\n\n\n<p>instead of<\/p>\n\n\n\n<p>#accessiblesocialmedia<\/p>\n\n\n\n<p>This helps screen readers recognise separate words and makes hashtags easier for everyone to read quickly.<\/p>\n\n\n\n<p>Try to avoid using too many hashtags in one post. If you need several, place them at the end.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 5: Use emojis, formatting and fonts carefully<\/strong><\/h3>\n\n\n\n<p>Screen readers read out emojis too. A long line of emojis can become frustrating and difficult to follow.<\/p>\n\n\n\n<p>Avoid:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repeating emojis multiple times.<\/li>\n\n\n\n<li>Decorative \u201cfancy\u201d fonts.<\/li>\n\n\n\n<li>Large blocks of capital letters.<\/li>\n\n\n\n<li>ASCII art or complex emoticons.<\/li>\n<\/ul>\n\n\n\n<p>For example, stylised Unicode fonts may look eye-catching, but they\u2019re often read out as symbols or individual characters by assistive technology.<\/p>\n\n\n\n<p>It\u2019s also worth keeping your formatting clean and simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use plain English.<\/li>\n\n\n\n<li>Keep sentences short.<\/li>\n\n\n\n<li>Break up long blocks of text.<\/li>\n\n\n\n<li>Avoid excessive punctuation.<\/li>\n<\/ul>\n\n\n\n<p>Accessible content is usually clearer for everyone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Accessibility helps everyone<\/h3>\n\n\n\n<p>Making social media more accessible isn\u2019t about being perfect. It\u2019s about removing barriers so more people can take part in conversations, communities and culture online.<\/p>\n\n\n\n<p>The good news is that most accessibility improvements are quick to do once they become part of your routine.<\/p>\n\n\n\n<p>Because social media should work for everyone!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small changes can make a big difference to how disabled people experience your social media content. Whether someone uses a screen reader, captions or other assistive technology, accessible posts help more people connect with what you share. In this quick five-step guide, we\u2019ll show you how disabled people interact with social media in 2026, and [&hellip;]<\/p>\n","protected":false},"author":2875,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"1","footnotes":""},"categories":[1429,7],"tags":[],"display_author":[110],"class_list":["post-86809","post","type-post","status-publish","format-standard","hentry","category-assistive-tech","category-blog","display_author-steven-morris"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/posts\/86809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/users\/2875"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/comments?post=86809"}],"version-history":[{"count":0,"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/posts\/86809\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/media?parent=86809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/categories?post=86809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/tags?post=86809"},{"taxonomy":"display_author","embeddable":true,"href":"https:\/\/www.sense.org.uk\/wp-json\/wp\/v2\/display_author?post=86809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}